Living in [or Visiting] London, Rome, Los Angeles, Mexico City, Beijing or another mega-city? The damage by pollution might be as important than UV A damage for you! The Anti-Ageing Skincare Conference in London last week advanced our understanding of the mechanisms by which environmental pollution – soot, particular matter (PM), nitric oxide etc. – damages and prematurely ages facial skin.
Latin America [Mexico City on the photo above] & Asia Lead in Awareness – Symrise (France) have interviewed consumers in 11 countries (2500 people) on awareness of pollution being perceived as a primary cause of skin problems.
More than 80 % of consumers believe that skin absorbs pollutants.
In fact, PM10, PM2.5 don’t penetrate the skin but the polycyclic aromatic hydrocarbons (PAH) they are loaded with do – inducing reactive oxygen species (ROS) and altering cell function.
- Brazil, Mexico and Pakistan and India are most sensitive to dust and dirt – followed by Russia and China.
- Consumers in these countries are prepared to pay for protecting their skin against pollution, they show a greater urge to act.
Premature skin ageing induced by air pollution is visible as PM increase pigment spot formation. High awareness countries run PM surveillance – consumers check pollution levels paying attention to forecast of air quality and intentionally protecting their skin with anti-pollution skincare. I have written about anti-pollution ingredients recently. The new actives in the pipeline either temporarily bind to a specific receptors to disable PAH binding to skin cells or work to protect the cells and minimise inflammation. They still require an in-use clinical trial in a polluted mega-city to demonstrate clinical benefits.
Continue reading “Monitoring Pollution Damage”