New Skincare Trends For 2011
With the end of 2010 fast approaching, forecasters are consulting their crystal balls for new things to come in skincare. We would like to share with you the top trends!
The Frugal Mindset
The “Lipstick Theory” claiming that women will always find money for beauty (established during the WWII) is likely to hold true in the UK. The same can be said for facial skincare, although we are becoming more frugal and comfortable to shift from prestige to mass-market brands. Our mindset makes us look for promotions, bargains and vouchers.
Streamlined Skincare Routines
We will buy only what we really need! High-end of mass-market skincare will remain popular thanks to its multi-functionality – you may have noticed the recent launch of Olay Regenerist 3 Point Super Serum at Boots. Procter&Gamble made us wait for the “red carpet product” demanding samples and subscribing to the waiting list!
Luxury. Skin Health. Natural, Sustainable Sourcing
We expect it all but for less money! We care increasingly about “the holistic approach”. We require skincare to have organic or fairtrade credentials, proven efficacy and a feel good factor. New trends involve exotic plants and multi-energising actives. Discover Origins and Elemental Herbology. At Home Spa experience is best on cold winter days!
Source: Euromonitor International 2010.
