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What Differentiates the FaceWorkshops Club
The FaceWorkshops Club is different from other beauty communities.
- FOCUS. We are a skincare club, focused on facial skincare products that deliver visible results. Our members share, comment and contribute to the forum discussion.
- EXPERTISE. I understand your skin type and recommend only products with a good efficacy. My recommendations are based either on a) product literature substantiated with clinical data and/or b) detailed analysis of product ingredients.
- INDEPENDENCE. My recommendations are not aligned to any commercial brands.
Getting Skincare Samples
…at the beauty counters is becoming more and more difficult in the current climate but it is a vital part of testing skincare. Trying a tester in the shop is not enough.
Whilst building a direct relationship with interesting skincare brands, the Faceworkshops Club will be also – from time to time – directing our members to beauty box subscriptions, particularly the last of these schemes.
Read more…
Authentic Skincare? Buying On Emotion..
“Cheating generates anxiety. People buy on emotion…” by Van Cleef & Arpels. “We want to show the emotion beyond the product.” by Gucci.
Authenticity is of the essence in premium skincare… Understanding a brand and traslating it into a product… A brand that is unique, conveying timelessness and elitism.. by Coty
Mintel market research shows that a premium skincare consumer increasingly demands trust, reliability and protection, looking for nostalgia and quality ingredients to shield them from the cold outside world.
An on-going challenge for the skincare industry:
To produce products with meaningful, visible benefits whilst navigating the demands of the regulatory authorities, the hype of marketing and the quest for profitability. Only a few brands have been able to do that so far.
Independent Review of the Best Products on the Market – FaceWorkshops Product Review blog coming soon…
Facial Skincare @ CEW Beauty Awards 2011
CEW Beauty Awards 2011 was the 6th awards show judging both mass and prestige products in 24 categories . The CEW stands for “Cosmetic Executive Women” , a group of 4,000 professionals and executives in the beauty world who live, love, and breathe beauty.
Which facial skincare brands had won the Lalique ‘Beauty Oscar’ in 2011?
British Brands
These are the great British brands that got awards for facial skincare; Oxford-based facialist Emma Hardie won Best New Brand for her Amazing Face line and Liz Earle’s Naturally Active Skincare won the Best British Brand – both are available from the Leeds Victoria Quarter.
Lip Care
Lanolips capsule range restored consumer confidence in lanolin harvested from the wool of sheep reared in Australia. Medical grade lanolin is an ingredient with excellent moisturising properties. For extremely dry and chapped lip skin, this is a great and effective solution that relieves quickly the symptoms of scaling, discomfort and redness.
Organic Facial Oil
Best New Everyday Facial Skincare Product was awarded to Dr Organic Organic Rose Otto Facial Serum. It containing extracts of rosa Damascena, known as the Queen of flowers for its skin rejuvenating properties. £12.29, hollandandbarrett.com.
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2011 CEW BEAUTY AWARD WINNERS - FACIAL SKINCARE
Mass Market Skincare: Best New Brand – Dr Organic/Lanolips
- Best New Everyday Facial Skincare Product – Dr Organic Organic Rose Otto Facial Serum
- Best New Skincare Treatment Product – Lanolips 101 Ointment
- Best Classic Beauty Product – Bio-Oil
Premium Market Skincare:
- Best New Everyday Facial Skincare Product – Clarins Multi-Active Day Early Wrinkle Correction Cream
- Best New Skincare Treatment Product – Estée Lauder Advanced Night Repair Eye Synchronized Complex
- Best Classic Beauty Product – Eve Lom Cleanser
- Best New Self Tan or Sun Care Product – Elizabeth Arden Eight Hour Cream Sun Defense for Face SPF 50
What Type of Skincare Shopper Are You?
What attitudes guide you when shopping for skincare? Those of you that attended my workshop or one-to-one consultation know whether it is the product efficacy or the rich textures that finally persuade them. Let’s look now at how important a role skincare really plays in your life. Whom do you identify with?
A. You have almost no interest in skincare and you rarely buy products for yourself. If you do, it is usually bodycare in your local chemist or supermarket. You like gardening and prefer to stay at home…
B. You are not really that interested in skincare. You buy some basic products but have no established skincare routine. You are reluctant to invest in what you perceive as vanity…
C. You have no particular skincare routine – you think that the cheaper products are as good as the expensive ones. You take pride in your “no fuss” attitude. Not believing in product claims, you think that overall not much can be done to prevent skin ageing. You like a bargain and feel a little confused about your skincare choices at times. You are unlikely to stick to the same skincare products for long.
D. You are likely to stick to the same skincare products for years. You don’t believe in product claims and don’t always select premium products – yet you use good brands. You don’t feel there is a product on the market that would really make a difference to your skin anyway. The science doesn’t persuade you but you look for information on skincare forums and social networks.
E. You really like your skincare products and want to look your best. You think that using skincare improves looks later in life and are keen on the latest technology. You are prepared to invest and buy the best skincare you can afford. You ask for advice from skincare consultants. You enjoy looking around for new products but like gifts, promotions, and bargains too.
To find out What Type of Skincare Shopper you are and discover the Best Shopping Tips for your type, please email your group choice to info@faceworkshops.com by 20th November 2009!
