At my talk to the Society of Cosmetic Scientists last week, the discussion revolved around the real performance of skincare. The industry agreed with me that skincare will never match the instant results (and risks) of surgery but small step-by-step visible improvements (like when we exercise) benefit our appearance. The SCS president emailed later to say “I used your gym analogy to a reporter from The Sunday Telegraph on Friday who was writing a piece on whether skincare works…” Analogies help to illustrate what to really expect in the ever-so-hyped world of skincare. But let’s look at the facts now.
- Unilever research shows that a well-formulated moisturiser will improve wrinkles by at least one grade (1/5 on a 5 grade wrinkle scale) in 6 months. This will be a visible result – people will notice and compliment you on a softer, plumper look!
- A benchmark dermatologist prescription treatment, retinoic acid, will improve wrinkles by two grades (2/5 on a 5 grade wrinkle scale) in 6 months but often with side effects including redness, scaling and inflammation.
- Using a skincare routine with ingredients matched to your skin type and concerns will improve the results.
- As always I hasten to add that skincare only accounts for 1/3 of the success! Youthful looks require well-shaped muscles and good jawline definition achieved by regular anti-ageing facial massage and exercise!
Have you seen the change in the mirror yet? See the results for yourself.
Garnier, a L’Oreal company, launched an interesting campaign. Davina has a dry skin type and, as any presenter, using strong facial expressions and being in and out of make-up all the time, she is prone to premature lines and wrinkles.
I don’t recommend Garnier for dry/mature skin types very often as there are no anti-ageing peptides in the formulation. But this is a fun exercise to see how well your anti-ageing moisturiser works!
Please note that the Garnier wrinkle scale has 10 grades (not 5 as the research scale above). That means you should see a difference earlier!
Link to YouTube Garnier Ultralift Challenge
Link to the Wrinkle Reader
FaceWorkshops Club were testing the Ultralift anti-wrinkle cream. These are their comments – I will summarise once all comments are published.