Multi-tasking Moisturisers: Meeting Consumers’ Needs?

I was invited to give a talk on facial skincare to the skincare industry last week and when preparing for the talk I came across a few insights that are worth sharing:

Understand the importance of Night Care. Although more than 8 in 10 British women use face creams daily, only 3 in 10 apply a night cream every night. As this is something I come across also in my private consultations, I would like to encourage you to use an appropriate night care if you want to see results!

Invest In Your Face. Modern skincare is effective – a good routine can deliver benefits comparable to the benchmark dermatologist treatment. The Brits spend about half on facial skincare compared to the French and yet they feel “they spend lots of money”.  Learn to enjoy using your skincare products and make them a pleasant part of your daily life.

Slow Down. Long working hours in Britain and the fact that 3 in 10 women are losing weight have an impact on premature lines and wrinkles. Fast paced lifestyle and quick-fix solutions are not beneficial for your face in the long-term.

Synopsis – Multi-tasking Moisturisers: Meeting Consumers’ Needs?
Skin concerns change during our lives and factors including age, health, hormonal influences, lifestyle and even seasons play a significant role. Market research indicates that skincare products are still unable to be truly multi-tasking and fully meet complex consumers’ needs, even with currently available advanced technologies. Understanding the physiological changes going on in our skin that underpin these concerns is essential for formulating clinically and commercially successful skincare products. Focusing on facial moisturisers, this presentation will explore the latest understanding of consumers’ needs in line with the British ageing narrative and scientifically proven claims of chosen marketed skincare products.

Source: http://www.bacsnet.org/uploads/attachment/538/multitasking-cosmetics.pdf

To Feel More Confident..

Since pre-historic times, human communication has been mainly visual and it remains so today – we convey emotions through our face. We also still possess the ability to read the faces of others and evaluate their well-being. We form many assumptions about a person based on their physical appearance when we meet them for the first time. Make-up can increase our attractiveness and scientists have shown that attractive people enjoy many advantages in life – they are judged as happier, smarter and more successful.

The way we look even correlates with our health – our skin mirrors the strength of our immune system. When we become slightly unhappy with our facial skin, be it through a mild skin disorder (like rosacea or acne) or signs of ageing (lines and wrinkles, sagging and pigmentation), we are prone to psychological distress. It is unfair that the prevalence of skin issues increases steadily as we are ageing and our society does not judge visible ageing of our faces kindly. We don’t receive as sympathetic a response as someone suffering from other physical ailments may do and often feel low and rejected.

We tend to explore different strategies to boost our confidence, retain a youthful appearance and positive attitude. Foundation plays a key role in achieving desirable skin and recent market data shows that its sales has risen significantly during the recession.* When putting on a brave face we want to look our best but even the best make-up looks better on an even canvas.. Nothing can really substitute for radiant, clear and healthy facial skin.

If you want to feel more confident, invest in your skincare consciously. It is an important step, on par with a dental care or other preventative healthcare checks! Afterall, it was a great British monarch, who said that

“A good face is the best letter of recommendation”. Queen Elizabeth I.

Source:

- A summary of research on the importance of attractiveness carried out by the Olay brand as well as independent academic groups in Germany and US is available as a booklet from FaceWorkshops.

- * http://tinyurl.com/yha9zb2
- To learn more about the psychology behind our appearance – among other interesting topics, please attend one of our forthcoming talks on “10 Years Younger Without Botox”.

Event – 10 Years Younger Without Botox

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I am giving a talk on skincare secrets in York. Come to find out why it pays to look after your appearance and what lifestyle habits age you most.  Also, why skincare textures and advertising affect your skincare choices and which skincare products ‘do what they say on the tin’.

8th October 2009, 6.30pm – 8pm

Briar House – The Healing Clinic (opposite to the Museum Gardens) in York

For more information please go to http://faceworkshops.com/venues/