Multi-tasking Moisturisers: Meeting Consumers’ Needs?

I was invited to give a talk on facial skincare to the skincare industry last week and when preparing for the talk I came across a few insights that are worth sharing:

Understand the importance of Night Care. Although more than 8 in 10 British women use face creams daily, only 3 in 10 apply a night cream every night. As this is something I come across also in my private consultations, I would like to encourage you to use an appropriate night care if you want to see results!

Invest In Your Face. Modern skincare is effective – a good routine can deliver benefits comparable to the benchmark dermatologist treatment. The Brits spend about half on facial skincare compared to the French and yet they feel “they spend lots of money”.  Learn to enjoy using your skincare products and make them a pleasant part of your daily life.

Slow Down. Long working hours in Britain and the fact that 3 in 10 women are losing weight have an impact on premature lines and wrinkles. Fast paced lifestyle and quick-fix solutions are not beneficial for your face in the long-term.

Synopsis – Multi-tasking Moisturisers: Meeting Consumers’ Needs?
Skin concerns change during our lives and factors including age, health, hormonal influences, lifestyle and even seasons play a significant role. Market research indicates that skincare products are still unable to be truly multi-tasking and fully meet complex consumers’ needs, even with currently available advanced technologies. Understanding the physiological changes going on in our skin that underpin these concerns is essential for formulating clinically and commercially successful skincare products. Focusing on facial moisturisers, this presentation will explore the latest understanding of consumers’ needs in line with the British ageing narrative and scientifically proven claims of chosen marketed skincare products.

Source: http://www.bacsnet.org/uploads/attachment/538/multitasking-cosmetics.pdf

What Type of Skincare Shopper Are You?

What attitudes guide you when shopping for skincare? Those of you that attended my workshop or one-to-one consultation know whether it is the product efficacy or the rich textures that finally persuade them. Let’s look now at how important a role skincare really plays in your life. Whom do you identify with?

A. You have almost no interest in skincare and you rarely buy products for yourself. If you do, it is usually bodycare in your local chemist or supermarket. You like gardening and prefer to stay at home…

B. You are not really that interested in skincare. You buy some basic products but have no established skincare routine. You are reluctant to invest in what you perceive as vanity…

C. You have no particular skincare routine – you think that the cheaper products are as good as the expensive ones.  You take pride in your “no fuss” attitude. Not believing in product claims, you think that overall not much can be done to prevent skin ageing. You like a bargain and feel a little confused about your skincare choices at times. You are unlikely to stick to the same skincare products for long.

D. You are likely to stick to the same skincare products for years. You don’t believe in product claims and don’t always select premium products – yet you use good brands. You don’t feel there is a product on the market that would really make a difference to your skin anyway. The science doesn’t persuade you but you look for information on skincare forums and social networks.

E. You really like your skincare products and want to look your best. You think that using skincare improves looks later in life and are keen on the latest technology. You are prepared to invest and buy the best skincare you can afford. You ask for advice from skincare consultants. You enjoy looking around for new products but like gifts, promotions, and bargains too.

To find out What Type of Skincare Shopper you are and discover the Best Shopping Tips for your type, please email your group choice to info@faceworkshops.com by 20^th November 2009!