Facial Skincare @ CEW Beauty Awards 2011

CEW Beauty Awards 2011 was the 6th awards show judging both mass and prestige products in 24 categories . The CEW  stands for “Cosmetic Executive Women” , a group of 4,000 professionals and executives in the beauty world who live, love, and breathe beauty.

Which facial skincare brands had won the Lalique ‘Beauty Oscar’ in 2011?

British Brands

These are the great British brands that got awards for facial skincare; Oxford-based facialist Emma Hardie won Best New Brand for her Amazing Face line and Liz Earle’s Naturally Active Skincare won the Best British Brand – both are available from the Leeds Victoria Quarter.

Lip Care

Lanolips capsule range restored consumer confidence in lanolin harvested from the wool of sheep reared in Australia. Medical grade lanolin is an ingredient with excellent moisturising properties. For extremely dry and chapped lip skin, this is a great and effective solution that relieves quickly the symptoms of scaling, discomfort and redness.

Organic Facial Oil

Best New Everyday Facial Skincare Product was awarded to Dr Organic Organic Rose Otto Facial Serum. It containing extracts of rosa Damascena, known as the Queen of flowers for its skin rejuvenating properties. £12.29, hollandandbarrett.com.

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2011 CEW BEAUTY AWARD WINNERS - FACIAL SKINCARE

Mass Market Skincare: Best New Brand – Dr Organic/Lanolips

• Best New Everyday Facial Skincare Product – Dr Organic Organic Rose Otto Facial Serum
• Best New Skincare Treatment Product – Lanolips 101 Ointment
• Best Classic Beauty Product – Bio-Oil

Premium Market Skincare:

• Best New Everyday Facial Skincare Product – Clarins Multi-Active Day Early Wrinkle Correction Cream
• Best New Skincare Treatment Product – Estée Lauder Advanced Night Repair Eye Synchronized Complex
• Best Classic Beauty Product – Eve Lom Cleanser

• Best New Self Tan or Sun Care Product – Elizabeth Arden Eight Hour Cream Sun Defense for Face SPF 50

Source: http://fashion.telegraph.co.uk/beauty/news-features/TMG8527007/CEW-Beauty-Awards-2011-highlights-from-the-beauty-Oscars.html

Skincare Shopping Diaries: May 2011

Mass Market Skincare:

• Boots skincare counters look uneventful. I wanted to book a skin analysis session for a friend to compare the interpretation of  the measurements and look at how well it is explained to the customer. It was apparent that the skin analysis service is not performed on a regular basis. I struggled to find anyone trained to book with and was told it only takes 5 minutes! and cannot be booked between 12noon – 2pm. I will go ahead to book this next month and report back on my experience.

Niche Brands:

• New Kiehl’s shop opened in the Leeds Victoria Quarter, the first boutique outside London that makes this L’Oreal brand available to the customers.
• The French L’Occitane shop is due to open later in May.

Space NK are hosting their founder, Nicki Kinnaird, that will “uncover the perfect products for your skin and style” on 26th May. I believe she has expertise, afterall Space NK stock some very good skincare brands, but 15 minutes (cost £60,  redeamable against purchases on the day) is really short to establish much more than the apparent skin type and concerns. I need an hour long and detailed consultation as well as a preparation prior to the meeting to be able to recommend skincare that works!

Psychologies Magazine: Positive Beauty Manifesto

   

I like reading the Psychologies Magazine and found their Positive Beauty Manifesto inspiring!

This campaign aims to:

• encourage women to have a balanced approach to beauty
• celebrate women who enjoy looking after their appearance, whilst celebrating individuality in an increasingly pressured world.

The Psychologies Magazine 10 Point Positive Beauty Manifesto

1. Beauty is the celebration of what is unique about each one of us
2. Taking the time to care about ourselves boosts our self confidence
3. Beauty and femininity are complex, and should not follow a simplistic set of rules or universal conversations
4. Beauty should celebrate intelligent, individual and confident role models
5. Being bombarded by unattainably perfect beauty ideals can damage that confidence
6. True beauty radiates who we truly are, including all our imperfections
7. Feeling beautiful is more important than looking beautiful
8. A woman can play with her image, make-up and clothes without being superficial
9. Neither neglecting your appearance nor obsessing about it are healthy signs for women
10. We can be beautiful without being young, overtly sexy or thin

The manifesto will be published in the Psychologies’ June issues across the globe! It’s being supported by celebrities and beauty experts – please read the full list below – and FaceWorkshops would like to support it too!Please share this with your friends.

The Competition

Eminé Ali Rushton, the Beauty Director of Psychologies and her team would love to hear what ‘Positive Beauty’ means to you. The prize is an amazing Beauty hamper! Email your entry to beautymanifesto@psychologies.co.uk, writing ‘Beauty Blog Competition’ in the subject line. Include your name and contact details, along with the blog you read about the manifesto on, in the body of the email.

Sources: http://www.psychologies.co.uk/body/the-positive-beauty-manifesto-the-full-list-of-supporters/#comments

Thanks also to http://pamperedandpolished.co.uk/2011/05/psychologies-magazine-positive-beauty-manifesto/.

Growth in Anti-Ageing Skincare Beats Consumer Skepticism

• Many US consumers are skeptical about the role of skincare in preventing skin ageing. But there is a sizable gap between opinion and practice! While there are no guarantees, US women buy the products anyway with the hope of achieving visible results. They adopt the “it’s better to try something than do nothing approach”! Even in the recession, they are reluctant to cut back on their favourite anti-ageing products.

Consumer Beliefs On Skin Ageing

• 69 % believe skin ageing is about genetics rather than the strength of their skincare routine.
• 78 % cite sunscreen as an effective anti-ageing strategy.
• 80 % identify diet and exercise as the most important factors associated with skin ageing.

Consumer Beliefs On Skincare

• 24 % say they have used anti-ageing skincare products in the past year
• 39 % are concerned with ageing but have taken no action to prevent or reverse it.

Consumer Biggest Ageing Concerns

• 48 % overall face
• 41 % the eye area
• 31 % the neck area

To boost consumer confidence in anti-ageing products, the industry should emphasize that their claims are substantiated by clinical trials but  skepticism is still prevalent in the anti-ageing sector.

Source: US Mintel Market research for The Rose Sheet, Elsevier Business Intelligence. March 2011.

In-Cosmetics: New Trends in Skincare

The future trends involve Naturals + Home Devices + Beauty from within !

• Even in the recession, personal care market is doing well. Global Personal Care market value is $300. Global ingredients market is $20M! 
• Skincare is the largest, fastest growing segment – 30 % of Personal Care market share. Dominant all over the world, also in Europe.
• 1 in every 2 women in the UK is concerned about ageing and speciality actives – anti-ageing, anti-wrinkle – are key in new product development.
• Featured skincare product was Kinerase C Peptide Intensive Treatment. Featured claim – reduces depth and appearance of wrinkles by 35 %.

Beauty Framework for the British Consumer

• Ease of Access: Botox can be bought online in the UK!
• The Foreign Lifestyle: Antioxidants are important in skincare ie. polyphenols from grapeseed or white tea. Remember the French paradox – a glass of wine a day will help you look younger!
• Going Green: Aveda with green credentials and cradle-to-cradle sustainability.

Source: Kline: Sparked by Innovation, Fuelled by Consumption: Emerging ingredient trends. March 2011, In-Cosmetics Milan. Kline work with L’Oreal, Shiseido, P&G and Unilever.

Market Research or Consumer Insights?

Traditional market research conveys less useful information than customer insights.  I read market research with interest but believe that our habits cannot be described with a simple yes or no. Also when discussing their skincare routines with my clients, I need to know more about their lifestyle to understand what skincare products would work well and why.

Kline Group’s new research claim to go deeper than ever to uncover consumer expectations and insights on skincare products that ‘counter what manufacturers have long believed about their audience’ using a new methodology, based on cognitive sciences and cultural anthropology. They also considers the accuracy of the consumer responses and their contradictions - these often underline weak signals or emerging trends.

“If I had an opportunity to talk to this skincare company, I would tell them that I wish they would invent “…a skin care product that is a combination of Neosporin, Clearasil, and covering makeup.”

These types of responses go much further towards discovering the type of skincare solutions consumers are looking for, while also being specific about the reasons for wanting them.

Innovation is important, but not paramount: the research concludes that innovation is actually not that important to all consumers, it has to be balanced with stability and reliability. Innovation is expected to go hand in hand with environmental and social awareness but consumers find the sustainability often lacking! What matters most to you?

 

Source: http://www.cosmeticsdesign.com/Market-Trends/Kline-launches-new-research-revealing-consumer-attitudes-on-innovation