Japanese: Essential Steps For Beautiful Skin

• Get to know your skin well.
• Care about your skin and desire to be beautiful.
• Be responsible for your face and use your hands to touch and massage your face and warm up the skincare products you apply to it.
• Remove your make-up every night.
• Apply masks frequently. Use serum and seal it off with a cream.
• Protect your skin all year round.

Always thinking “quick and easy” leaves everything half-baked. Make skincare an important part of your lifestyle. Facial massage allows your facial muscles to stay in shape. Expect results in three months time.

Source: Chizu Saeki: The Japanese Skincare Revolution.

Advice From Japanese Grandmothers On How to be Beautiful

Inner Peace, Outer Beauty: Natural Japanese Health & Beauty Secrets Revealed by Michelle Dominique Leigh 

Protect your skin from the sun.
Drink pure water, breathe good air, live in a clean house.
As your grow older, don’t envy the fresh blossoms of spring.
To have clear, smooth skin, care for it diligently by cleaning it completely, protecting it
with loofah vine-water, and keeping a relaxed mind.
Good skin comes from a clean body, so make sure to eat foods that purify the body.
Eat the peels, rinds, and skins of fruits and vegetables.
Too much makeup pollutes the skin.
If your bad skin is inherited, you can change its condition by eating properly.
Sleep at least eight hours a night, and go to bed before eleven.
Be in love.
Be active. Get exercise. Enjoy your life.
Don’t sit around worrying.
Control your desires. Don’t always want what you can’t have. This unsatisfied yearning
habit makes a woman ugly.
Accept your age and the changes in your beauty.
A beautiful old woman is beautiful because her mind and spirit are wise and graceful.
At the age of forty, the mind is visible on the face.
Practice facial massage every day to prevent wrinkles, lines, and age spots, and to keep the skin fresh and supple.
If you are tired or suffering from stress, you must exercise.
Eat a wide variety of foods.
Don’t complain: don’t be envious; don’t be irritated. Your health will deteriorate and your skin will look terrible.
If your shoulders are tense or stiff, you will have lines and wrinkles on your face.
Practice massage.
Enjoy lovemaking. You will have glowing, shiny skin and a relaxed face.
Enjoy nature. Be tranquil and calm. Eat simple foods.
You can tighten your skin by massaging it: face, head, and neck.
If you breathe deeply, you’ll become strong and healthy and more attractive.
Everybody gets wrinkles, but try to prevent ugly wrinkles by controlling your mind and emotions. Wrinkles are a reflection of your thoughts and feelings.
Clean skin, not makeup, is the secret of beautiful skin.
If you just cleanse, nourish, and massage your skin, it will function well and look good.

 

 

  

East Yorkshire Skincare Survey

FaceWorkshops Skincare Surveys

 We carried a skincare survey on Beverley highstreet (2/3 of the group were women aged 40 – 70 years) to investigate the skincare choices of the local population. The results are worth publishing:

• 70 % said they were quite happy with their facial skin
• 60 % had dry skin type
• 80 % of participants were concerned about lines and wrinkles, followed by sagging (40 %), dry skin (25 %) and lack of radiance (20 %).
• 58 % used a single skincare brand; L’Oreal and Nivea were mentioned by 62 % of participants, followed by Boots and Olay (12 % each).
• 29 % were confused by the vast skincare choice on the market.
• magazine editorials and in-store promotions were the main factors persuading them to buy skincare (75 %)

Comparing these results to a shorter survey among the staff of a local blue chip company (2/3 of the group were women aged 40 – 60 years) shows interesting trends:

• only 30 % said they were quite happy with their facial skin – 70 % were not really happy!
• 60 % of participants were concerned with uneven or oily T-zone and enlarged pores.
• 40 % used a mass-market skincare brand (Nivea, Simple, Boots, Olay); 60 % used a premium brands (Clinique, Elemis, Estee Lauder, Clarins, etc.)
• magazine editorials and price were also the main factors persuading them to buy skincare (40 %)

1. These surveys indicate that women in the commercial environment are more concerned about - and less happy with – their skin simply because they are more in a spotlight. Appearance matters at work.
2. They are using more premium brands – and spending more money on skincare – but their purchasing decisions are also influenced by editorials and price.
3. The second group participants were slightly younger but also work-related stress might explain the T-zone related concerns as opposed to wrinkles and sagging mentioned in the highstreet survey.

Please comment on how these trends compare to your own approach to skincare.

Source: FaceWorkshops, MR 4/07 and MR 10/04.

More On Future Trends in Skincare 2011

VISUAL CULTURE

• ‘Visual Culture’ and an associated pre-occupation with appearance is the defining trend in the personal care in 2011. Image is important to us even if we do not significantly feel pressure to look good – at least consciously. There is scope for us to feel happier about our appearance – given the pressure to conform to demanding beauty ideals associated with contemporary society. Visual Culture is the core macro-trend influencing personal care habits. We generally feel it is important to look our best, which is fueling skincare product usage!

 Naomi Wolf, comments on this in The Beauty Myth..

 CULTURAL DIFFERENCES IN SKINCARE

• Countries with long traditions of ‘skincare management’ have the largest, most established skincare markets.
• France has a reputation as a skincare knowledge center and consumers there have regular skincare routines.
• The US is the second largest skincare market in the world and the Japanese purchase high amounts of skincare products as caring for skin forms a key element of their beauty routines.
• Most consumers are spending longer on their skincare regimes than in the past but Value-for-money is the main skincare product attribute desired by customers!
• While private labels (e.g. Tesco, M&S) still struggle behind branded skincare products, the recession and a propensity to seek value-for-money are fuelling demand.

 Source: Research and Markets, 2011

£256 Worth of Products In Your Handbag

• Each British woman carries in her handbag daily £256 worth of skincare and make-up according to department store Debenhams. According to research, the average cosmetic bag is made up of 13 products each costing in average £20.



• 95% of women admitted that they wouldn’t go anywhere without mascara followed by 79% of women who said a bottle of perfume was a must in their handbags.
• Meanwhile 76% of women revealed that they could not do without foundation. The average price for a bottle of perfume was reported to stand at around £50 while the average foundation was priced at £25.
• The research also revealed that women between 35 to 44 years old were those with the most valuable cosmetic items in their bags, with consumers in London, Glasgow and Leeds carrying the most make up especially on a Friday when they get ready for a night out.

Source: http://www.cosmeticsbusiness.com/news/article_page/Average_value_of_a_womans_make-up_bag_is_256/59091